Course Description:
This course dives into the classic backbone of marketing — Product, Price, Place, and Promotion — and shows how these four elements work together to shape every successful marketing strategy. Students will explore how businesses decide what to offer, how much to charge, where to make it available, and how to get the word out in ways that actually hit.

Through real-world examples, hands-on activities, and a couple of “you might actually use this someday” projects, students will learn to analyze target markets, craft marketing mixes, and evaluate how brands use the 4 P’s to stay competitive. By the end of the course, students will be able to create a complete marketing plan rooted in these core principles.

Perfect for anyone who wants to understand how businesses win customers — or who just wants to flex a little marketing genius.